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Sarah Lloyd
Professional Expertise
Professional Experience
Education and Others
Professional Expertise
 | Branding. | |
| Environmental design. | |
| Consumer trends. |
Professional Experience
| Sarah works across both corporate and consumer sectors, | |
| specializing in identity/name creation and the development of branded retail and entertainment environments. | ||
| She began her career as a founding Marketing Fellow with | |
| WPP Group and worked for many years within the WPP Group in both London and New York. With J Walter Thompson she served in both account management and planning roles, her clients including Kraft Jacobs Suchard and Nestle Lyons Maid in the UK, and Merrill Lynch and Sprint in the US. | ||
| With Enterprise Identity Group, her London client roster | |
| included BP, Guardian and Hong Kong Telecom. As a Program Director in the New York office, she managed branding, visual identity and name development programs for clients such as Ford Motor Company, Equitable, Coopers & Lybrand, and Kimberly-Clark. | ||
| In recent years Sarah has turned her expertise to the | |
| development of environments that are distinctive, engaging, and relevant to customers’ needs/desires, which bring to life a brand’s promise, personality and values, while also creating an effective and flexible retail or entertainent space. | ||
| She has worked with clients across Europe on projects with | |
| a global reach - including Siemens (Germany), Heineken (Greece) and Telefonica Movistar (Spain) - as well as on smaller entrepreneurial projects in local markets. Her clients have ranged across most retail and entertainment sectors, including financial services, telecommunications, food and beverage, health/wellbeing, transit, hotel and museum environments. | ||
| Sarah is currently involved in the strategic development of | |
| the food and beverage offer for the revamped Millenium Dome in London. Her recent projects have included branding and environmental consulting support for the Hummingbird Bakery in Notting Hill, West London, and for Joshi's Kitchen, an indian fast-food chain for transit environments. |
Education and Others
| Masters Degree in Social and Political Sciences | |
| (Cambridge University, Great Britain). | ||
| First class BA Hons/RIBA Part 1 in Architecture. | |
| Degree in Commercial Art. | |
| Aportamos Soluciones Prácticas |
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| Página corporativa en inglés. |
